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Thread: Hallmark Institute of Photography Sets a New Standard in Digital Education

  1. #1
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    Hallmark Institute of Photography Sets a New Standard in Digital Education

    Hallmark Institute of Photography Sets a New Standard in Digital Education

    Elmsford NY, July 24, 2006 - Hallmark Institute of Photography in Turners Falls, MA today announced that each student enrolled in the extensive 10-month photography program will be provided with a Leaf Aptus 22 Digital back for use during the term. Through the purchase of 250 Leaf Aptus backs, the school has raised the bar on providing students with the latest in the professional equipment to prepare them for the real world after graduation. Jan...

    "Sometimes I do get to places just when God's ready to have somebody click the shutter..."
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  2. #2
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    This is a pretty bold step by Hallmark Institute and an expensive one also. These backs are $25K a pop, so that is a significant investment for the school. I don't know how many students they have, but I would assume its at least in the hundreds from what I've seen on their website at http://hallmark.edu/


    http://hallmark.edu/

    "Sometimes I do get to places just when God's ready to have somebody click the shutter..."
    Ansel Adams


    "... So don't choke and screw it up!" Me

    Mike Collins



    Canon 5DMk3 (gripped), 17-40L f/4, 24-70L f/2.8 II, 70-200L f/2.8 IS II, 100 f/2.8 Macro, 135L f/2, 200L f/1.8, TC1.4 II, TC2 III, 600EX-RT (2), ST-E3-RT
    Sigma 15 f/2.8 Fisheye

  3. #3
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    wow... 250 @25K a pop! Whats the tuition like? I dont think Harvard or Yale would spend as much on the students!
    lol
    Canon EOS 30D With grip, various lenses and stuff...

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  4. #4
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    Actually I read in another article that they had 100 backs prior, so they may have just upgraded to the 22MP backs.

    "Sometimes I do get to places just when God's ready to have somebody click the shutter..."
    Ansel Adams


    "... So don't choke and screw it up!" Me

    Mike Collins



    Canon 5DMk3 (gripped), 17-40L f/4, 24-70L f/2.8 II, 70-200L f/2.8 IS II, 100 f/2.8 Macro, 135L f/2, 200L f/1.8, TC1.4 II, TC2 III, 600EX-RT (2), ST-E3-RT
    Sigma 15 f/2.8 Fisheye

  5. Hallmark is a for-profit, right?

    Doesn't that sort of scream overkill though? It really isn't about what kind of equipment you are using, its what each individual artist can create.

    Give them all holga plastic's and I'm sure they would be just as inspired.

    I'm not all that familiar with Hallmark - are they grooming them to be fashion photographers in the job-market?

  6. #6
    It looks as if HallMark Institute wants to be the "Brooks Institute" (California) of the Northeast or the Maryland Institute of the (pardon the pun) South. Neither one of these two schools has anything like that but Brooks Institute does award B.S. & Masters degrees in Photographic Education and Maryland Institute in Baltimore awards M.F.A.'s in Photography and Graphic Design.
    Now what about Rochester Institute of Technology?
    ProPhotoImages/ Ted Austin
    National Press Photographers Association (NPPA)
    National Association PhotoShop Professionals (NAPP)
    Electronic Technicians Assn (ETA)

    See Infrared at: http://s66.photobucket.com/albums/h278/prophotoimages

    "A bad day in the Darkroom is better than a good day in the classroom".

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  7. #7
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    Our member "fadeout", is a Jr. in the RIT Photography program. RITs program is much more comprehensive I think than anything the other schools offer, and they have a ton of specialties... from years of partnerships with Kodak and Xerox, both located in Rochester. He said that they use medium format and large format, and that they can "check out" just about anything, including the digital backs, from the school's equipment inventory to use for school projects.

    "Sometimes I do get to places just when God's ready to have somebody click the shutter..."
    Ansel Adams


    "... So don't choke and screw it up!" Me

    Mike Collins



    Canon 5DMk3 (gripped), 17-40L f/4, 24-70L f/2.8 II, 70-200L f/2.8 IS II, 100 f/2.8 Macro, 135L f/2, 200L f/1.8, TC1.4 II, TC2 III, 600EX-RT (2), ST-E3-RT
    Sigma 15 f/2.8 Fisheye

  8. #8
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    that must be nice.... learning photography and getting to use the equipment to boot! does he have a gallery somewhere? id love to see some of his works.
    Canon EOS 30D With grip, various lenses and stuff...

    see my pics at www.brokenfencephotography.com

    Visit me on Facebook..

    Feel like helping some homeless Pets?
    the proceds from any of the products purchased go
    directly to helping CT animal shelters.
    www.helpwillysfriends.com.org

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