View Full Version : Microsoft acquires iView

06-27-2006, 05:09 PM
Microsoft acquires iView (http://www.dpreview.com/news/0606/06062701microsoftiview.asp)

It appears to be acquisition season. Today iView Multimedia, who brought us MediaPro, has announced that it has 'joined' Microsoft. MediaPro is a fairly well known digital imaging workflow and management application which was originally created for Mac and later evolved to Windows. In the announcement on the iView website today Yan Calotychos, founder of iView, stated quite clearly that Mac support would continue and that the iView product range will continue to be available (and supported).

06-27-2006, 05:11 PM
Man... what is going on here. First Adobe buys RawShooter, and now Microsoft acquires MediaPro. Talk about consolidation. I'm going to go out on a limb and say that these guys are getting nervous with Apple jumping in big with Aperture and are wanting to shore their stuff up. Microsoft really hasn't been much of a player with pro level photographic software, but you now ant to "watch this space". MediaPro is definitely used by pros and would help them start to move that way.

06-27-2006, 05:13 PM
Its scary whenever Bill Gates buys up something...

06-27-2006, 05:23 PM
Yes... it is scarey. When they jump in, it can be good or bad. They generally only get things done in a mediocre way, but they tend to eliminate competitors... sometimes better competitors... in the process. Thus far they haven't put their toe in the pro end of the pool yet, but I am guessing that they are jealous of the MSRPs that Apple and Adobe have been able to consistently bring in, compared to what they end up selling some of their stuff for.